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Crafting Digital Experiences That Feel Effortless

About

Accomplished UX/UI designer specializing in enterprise solutions and CRM optimization. I bring extensive expertise in the Salesforce Lightning Design System (SLDS) to build scalable, user-centric interfaces. With a background as a U.S. Marine and a Master’s in Network Administration, I combine disciplined problem-solving with a decade of industry experience. I focus on bridging the gap between complex technical infrastructure and seamless digital experiences through lean UX, rapid prototyping, and rigorous user research.

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Interaction Design

Experties

UX/UI Design

UX Research

Responsive Design

AI-Driven Prototyping

Prototyping

Salesforce

Usability testing

Wireframing

Design Systems

Cybersecurity

ServiceNow

IT

Network Administration

Appian

Cloud Administration

AWS

Azure

Turf Logo.avif

Turfchamp

This project applies a rigorous Design Thinking framework to modernize an athletic platform inspired by Miami Beach sports culture. Through deep user research and iterative prototyping, I developed a seamless interface balancing complex functionality with intuitive aesthetics.

Field Reservation Application

Year

Ongoing

URL

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Bloombox

To address high inventory costs and a cluttered buying process, I redesigned the Bloombox e-commerce experience to prioritize personalized messaging and simplified product selection. This strategic shift streamlined the user journey, resulting in a leaner business model and a more meaningful customer connection.

Floral company online store

Year

2018

URL

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Rising Sun

Wellness Health App

I developed a mobile wellness application for the National Wellness Institute by applying design thinking to address a membership decline caused by outdated desktop-focused resources.

Year

2018

URL

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01.

UX Research & Strategy

I uncover the deep user insights that drive every decision, transforming complex research data into a clear and actionable strategic direction for the project.

02.

Interface Design

I create visually engaging and structurally sound interfaces. My focus is on clear information hierarchy and intuitive navigation that guides users effortlessly through the product.

03.

AI-Enhanced Design

I leverage emerging AI tools and generative models to accelerate the design process, uncover unique data patterns, and introduce powerful personalization into the user experience.

04.

Design Systems

I build and maintain comprehensive design systems. 
This ensures visual and functional consistency, streamlines development, and allows teams to build better products, faster.

about

Where Human Behavior Meets Digital Innovation

Leveraging my background in the U.S. Marines and a Master’s in Network Administration, I approach UX/UI design with disciplined strategy and technical precision. I blend deep user research with high-fidelity interaction design to transform complex enterprise hurdles into elegant digital solutions. By merging visual aesthetics with Salesforce Lightning expertise, I ensure every interface is not only beautiful but also analytically sound and user-focused.

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