Turfchamp
Field Reservation Application
Client
Turf
Role
Lead UX Designer
Duration
Ongoing
Challenge
This project applies a rigorous Design Thinking framework to modernize an athletic platform inspired by Miami Beach sports culture. Through deep user research and iterative prototyping, I developed a seamless interface balancing complex functionality with intuitive aesthetics.
Approach
Conducted 47 user interviews across three demographic segments
This is the space to outline your step-by-step approach and show clients what to expect when working with you.
This is the space to outline your step-by-step approach and show clients what to expect when working with you.
This is the space to outline your step-by-step approach and show clients what to expect when working with you.
This is the space to outline your step-by-step approach and show clients what to expect when working with you.
Solution
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Results
43% reduction in task completion time
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