Bloombox
Floral company online store
Client
Bloombox
Role
Lead UX Designer
Duration
4 months (2018)
Challenge
To address high inventory costs and a cluttered buying process, I redesigned the Bloombox e-commerce experience to prioritize personalized messaging and simplified product selection. This strategic shift streamlined the user journey, resulting in a leaner business model and a more meaningful customer connection.
Approach
Conducted 47 user interviews across three demographic segments
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This is the space to outline your step-by-step approach and show clients what to expect when working with you.
This is the space to outline your step-by-step approach and show clients what to expect when working with you.
Solution
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Results
43% reduction in task completion time
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